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Criterion Closet Hits the Road: Bringing Cult Classics to the Masses!
The Criterion Collection, known for its meticulously curated selection of classic and contemporary films, has taken its famed “Criterion Closet” on a road trip. What started as a unique experience at the New York Film Festival, allowing cinephiles to curate their own mini-collections and film short videos about their picks, is now expanding to reach a wider audience. The Criterion Closet, a treasure trove of cinematic gems usually housed in a permanent location, has been transformed into a mobile pop-up shop, bringing its vast catalog to new cities.
The initial “Criterion Closet” experience at NYFF saw huge success, with hundreds of film enthusiasts enduring long lines to participate. Now, the initiative is expanding beyond the festival circuit. Partnering with performing arts organization St. Ann’s Warehouse, the Criterion van will make its first stop in Brooklyn Bridge Park on October 26th and 27th.
While there’s no official word on future stops yet, Criterion has promised announcements in the coming weeks. This move suggests a commitment to expand access to the Criterion Collection beyond its usual channels. For film lovers and physical media enthusiasts, the prospect of a “Criterion Closet” coming to their city is an exciting one, offering a unique way to engage with and discover classic and contemporary cinema.
Criterion president Peter Becker acknowledged the incredible response to the initial pop-up, calling it a rewarding experience to see so many people enthusiastically embracing the project. This expansion signifies a potential shift in Criterion’s strategy, using creative initiatives and events to reach broader audiences.
So, if you happen to be in Brooklyn on October 26th or 27th, be sure to drop by the Criterion Closet van in Brooklyn Bridge Park. You might just find your next film obsession! And for those in other cities, keep an eye out for future tour announcements – the “Closet” might be rolling into your neighborhood soon.
I'm Annelise, a film lover and pop culture obsessive sharing my thoughts on movies, fashion, and lifestyle on Instagram. Follow along for film reviews, book recommendations, and a healthy dose of geeking out over all things pop culture.
