Thanks to Apple, you’ll likely want to subscribe to your next Ford

The experience of buying a new Ford may change dramatically in the next 24 months — and it’s all thanks to Apple.

Ford on Monday morning announced that it had hired former Apple exec Peter Stern to head a new push for subscription services at the car giant. Stern had been vice president of Services, overseeing Apple TV+, iCloud, Apple News+, Apple Books, Apple Arcade, and more. Apple had two subscription services when he joined, Stern noted; it had over a billion subscribers when he left. Thanks to Apple’s success in subscription services, other companies are looking to grow subscription revenues as well — including Ford.



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