Disney’s Ditching Apple’s App Store: A Mickey Mouse Middle Finger to the Apple Tax?
Folks, Disney’s done it. They’ve pulled the plug on letting you sign up for Hulu and Disney+ through Apple’s App Store. Apparently, those 15-30% fees Apple charges for in-app purchases were getting a little too rich for Disney’s blood. You know, the “House of Mouse” — billion-dollar company, can’t afford a little Apple tax?
So, who’s affected? Well, if you’re a new or returning subscriber, you’re gonna have to sign up directly through Disney’s website. Existing subscribers who are already paying through Apple, you’re safe for now. But let’s be real, this is probably just the first step before they cut you off too. Disney’s basically telling you “Go to our website, give us your money directly, no Apple middleman needed!”
Now, this isn’t entirely new. Netflix pulled the same stunt a few years ago. Seems like these streaming giants are getting tired of Apple taking a cut of their profits. I mean, can you blame them? But hey, maybe this is a good thing. Maybe it’ll force Apple to lower those fees. Or maybe it’ll just be a big headache for users who like the convenience of signing up through the App Store.
Either way, one thing’s for sure: the streaming wars are heating up, and nobody wants to share their popcorn. Especially not with Apple.
From the sales floor to the critic's corner, I'm a former Apple Sales Specialist who's not afraid to tell it like it is. Get my honest takes on the iPhone, Mac, and everything Apple. | Los Angeles, California.