Gurman explains that shoppers pay $100 to $200 for the next storage tier but Apple spends a significantly lower amount on storage. By adding another storage tier, Apple could increase its revenue and bump up the average selling price without adding a lot to its expenses as the profit margins on storage are huge.
Nick Guy is a supervising editor covering Apple and accessories at Appleverse. He has been reviewing iPhones, iPads, and related tech since 2011. In his time at Appleverse, he has reviewed dozens of gadgets in addition to covering Apple's latest products. He has also contributed to the Wirecutter blog, which focuses on how-to topics such as how to buy the right laptop for your needs or how to choose the best wireless headphones for you.